Shazamization

A few days ago, at an European Marketing Seminar,  I was surprised by a new key future concept - Shazamization.

Actually, this is a very simple idea and obviously relates to the known mobile app "Shazam", which allows everyone to identify the artist and the song title from a small bit of music.

Goggles, from Google, is now able to recognize some objects and places. All you have to do is take a snapshot picture, upload it and ask the clouded software to do the trick.

So, "Shazamization" is the ability of identifying, using a portable device camera, objects, places and perhaps even people. That could lead to a purchase decision or searching for more info related.

This might be revolutionary as a business model for retail an advertising, at least!

Filipe Garcia

Economist at IMF, Informação de Mercados Financeiros - Portugal

Article published at "Metro" in January 28th, 2011.